Opportunity discovery
Test product categories against your market, budget, sales channel, margin and appetite for risk.
China-based business coaching for African entrepreneurs
A China-based business coach guides you from opportunity selection to supplier screening, negotiation and execution — so you leave with a viable business direction and a method you can use again.
China Business Masterclass from US$2,580We help African entrepreneurs identify commercially realistic opportunities, learn how to evaluate Chinese suppliers and complete a real sourcing assignment with expert guidance beside them.
Test product categories against your market, budget, sales channel, margin and appetite for risk.
Learn how to find, question, compare and eliminate suppliers using commercial evidence.
Apply the method during real trade fair, market and factory visits, supported by bilingual coaching.
Leave with a supplier shortlist, decision framework and a repeatable process for future buying.

Every stage builds your judgment while moving a real sourcing task toward execution.
We examine your market, capital, sales channel, target margin and experience before recommending what to explore in China.
We narrow broad ideas into product categories, business models and sourcing routes that fit your real operating conditions.
Inside markets, trade fairs and factories, your coach shows you what to observe, what to ask and which warning signs should prevent a commitment.
You learn to compare capability, MOQ, samples, pricing, quality systems, lead times, payment terms and commercial risk.
We turn field evidence into a supplier shortlist, negotiation position and practical purchasing plan before you commit capital.
Follow-up guidance keeps samples, quotations and suppliers moving while helping you apply the method with increasing independence.
With a coach beside you, a fair becomes a structured research environment: evaluate categories, compare manufacturers, ask sharper questions and validate your findings through market and factory visits.
Food · Beverages · Food service · Food supply chain
Manufacturing · Digitalisation · Foreign trade · Industrial supply chains
Food · Daily essentials · Beauty · Pet products · Packaging · ODM / OEM
Choose Starter for structured market discovery or Pro for a smaller, project-led sourcing mission built around a defined commercial objective.

A structured business immersion for entrepreneurs who want to discover commercially realistic opportunities, understand China’s sourcing environment and build practical buying judgment.

A smaller, project-led business immersion with a customised route to the factories, markets and suppliers most relevant to your commercial objective.
Anyone can visit China. The lasting advantage is learning how to identify the right opportunity, challenge a supplier and make a decision with evidence — with a local coach who understands African commercial realities.
Recommendations are shaped around African demand, capital, payment realities and import conditions — not around what is easiest to sell in China.
We do more than make introductions. We teach you how to question, compare and eliminate suppliers using evidence.
A dedicated bilingual business coach stays with the assignment, explains the local context and turns every visit into a practical business lesson.
Agreed M-visa support documents can include an invitation, itinerary and application checklist. Approval remains with the embassy.
You learn to separate an attractive product from a viable business by testing margins, quantity, cash cycle and route to market.
Supplier follow-up, sample management, payment preparation and freight connections turn fieldwork into a decision-ready sourcing plan.
The business objective, coaching scope, fieldwork, travel support and commercial deliverables are agreed before your booking is confirmed.
Have a question about your market or product category?
Speak to a coachWe begin with your market, capital, experience, sales channel and risk tolerance. We then use China-based research and fieldwork to evaluate product categories and business models against your commercial reality.
Both. We guide a real sourcing assignment while showing you how to screen suppliers, compare quotations, assess quality, recognise risk and make a disciplined buying decision.
No. China Business Masterclass Starter is designed for entrepreneurs who are ready to build a business but still need to identify the right category, price position or sourcing direction.
Yes. We can build the route around your use case, target price, quantity, sales channel and preferred supplier type.
Yes. Bilingual business coaching and interpreting are built into the confirmed service format, so you can understand the process and make informed decisions without speaking Chinese.
We recommend starting 6–8 weeks before travel. Trade fairs, visa documentation, research and factory appointments may require additional lead time.
Yes. Wholesale markets, industrial clusters and factories operate year-round. Non-fair periods can be better for focused supplier evaluation and deeper coaching.
Select “Build My Sourcing Plan”, share your contact details and complete the business diagnostic we send. We will recommend the right coaching route and next step.

Start with your commercial question
Tell us the business you want to explore, the product you want to source or the supplier decision you need to make. We will begin with a focused commercial diagnosis. For the fastest response, message us directly on WhatsApp.